Following the success of its Los Angeles residency, adidas Originals and adidas Skateboarding partner to bring the monumental graffiti and street art exhibition, BEYOND THE STREETS (BTS) to New York this month. The expansive graffiti and street art exhibition will celebrate the city that catapulted the artform onto the world stage.
The three stripes in partnership with BTS, continues its mission to elevate street culture and defy conventions taking residence at the new Twenty Five Kent building in North Williamsburg. Spanning over 100,000 square feet, the waterfront exhibition will feature works from over 150 artists that includes a massive collection of paintings, sculptures, photography and custom installations, along with performances, lectures, and films.
"Celebrating a culture of creativity is at the heart of what we do. The three stripes have long served as the unofficial uniform of graffiti artists throughout the movement's history," says adidas Skateboarding Senior Communications Manager Cullen Poythress. "Having the ability to celebrate some of the original pioneers of graffiti and street art through BEYOND THE STREETS and inspire the next generation with their stories is a special opportunity."
adidas Originals and adidas Skateboarding will lead a full schedule of exciting programming during the three-month exhibition including a special project with the Beastie Boys, an installation by Mark Gonzales coupled with a charity dinner benefiting the Harold Hunter Foundation, and showcases that will bring adidas Originals' classic DNA to life.
The brand will also reveal a limited edition adidas x BTS collection, honoring New York City, which will be sold through the exhibition gift shop. The collaborative collection includes apparel, accessories, sticker packs and more. In addition, more than 150 items, books, and collectibles developed exclusively for the New York exhibition with participating artists will also be available for purchase. Curated pieces from the capsule and other collectibles will be sold at select NYC adidas Flagship locations and the Originals store in SoHo.
The exhibition will be open to the public on Friday, June 21st and is located at 25 Kent Ave, Brooklyn NY. Tickets and event information can be found via the BTS website.
