Last night, at a private engagement held at Beyond The Streets (BTS), adidas Skateboarding and Beastie Boys gathered friends and family for an intimate discussion around the 30th anniversary of Paul’s Boutique and to officially unveil the commemorative adidas Skateboarding x Beastie Boys Americana. The three-way collaboration between the group, brand, and exhibition celebrates the artist’s influences on skate, hardcore punk, hip-hop and graffiti culture over the last three decades.
adidas Skateboarding x Beastie Boys Americana coincides with the official release of Paul’s Boutique on July 25, 1989, exactly thirty years ago to the day. The collaboration will be exclusively available at select North American skateboard retailers and the Beyond The Streets gift shop on July 25, 2019. A portion of proceeds will benefit PEACE Sisters and Little Kids Rock. The adidas x Beastie Boys exhibition will be on display throughout July and August at the Beyond the Streets gallery.
