If you're one of the hundreds of thousands of Louie Lopez followers on Instagram, chances are you saw Louie's post about leaving Volcom in early February. Seemingly out of the blue, we were left wondering what his next move would be.
Naturally, there was plenty of speculation on where Lou would end up, but no hard facts until this recent post below.
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NYC-based clothing brand, Noah is the name, and Louie is officially part of the gang. I'll admit, I didn't know much about Noah before, but spent some time lurking their Instagram to get familiar. Judging by the comments on Louie's post, the general consensus seems to be positive, and in reality, anything Louie is a part of immediately makes it cool—so even if it was debatable before, I'd say Noah got some credit for this one.
At first glance, most of the apparel I saw looked cool. Very New York. They definitely have a vibe, that's for sure, but it's not a skateboarding apparel company. Just a cool, diverse brand that anyone can get behind. From cotton sweater vests, pastel hoodies, plaid jeans to quilted hats, military jackets, dope long sleeves, and so much more. If this is your vibe, step right up.
The Noah team itself is fairly small, a little random, but that's neither here nor there. Like I said, if Louie's name is stamped on it, you have my attention.
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Any fan of Louie felt a little something after leaving Volcom. 18 years is real, but the future is what lies ahead and he seems stoked. That's what matters. Keep your eyes peeled from more of Louie x Noah on the horizon, I know we certainly will be.
Video / @louielopez @volcomskate @noahclothing
