We tapped legendary designer Alyasha Owerka-Moore to create his take on the TransWorld SKATEboarding logo. Taking cues from the past, Alyasha blended 60s and 80s ephemera with skateboarding’s influence in music and came up with this new logo. The raglan sweatshirt, only offered in grey, was also one of Alyasha’s personal touches. NOW LIVE IN THE SHOP.
For those of you who don't know, Alyasha has been at the forefront of the creation and design of brands like Shut Skateboards, DC Shoes, Droors Clothing, Alphanumeric, Phat Farm and many more. He was even a one-time employee of TWS in the 90s (more on that later)!
Watch Aly break down his influences with this project:
Check out our Brooklyn Banks interview with Aly for more on his New York roots:
We're very stoked to do another collab with a visionary street artist like Alyasha. Check out the one we did earlier this year with Gino Perez:
For the full story on Alyasha's two days as a TWS employee, here ya go!
