I think we can all agree that Dime and Andrew Reynolds making things official is exciting news.
Reynolds isn't only aging like a fine wine (maybe not the best reference for The Boss in 2024, but whatever) but he's continuing to prove how much he genuinely cares about skateboarding in the best ways. Dime rules. Andrew rules. This rules.
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The little video tease emoji in the caption has me fired up and I have to imagine most of you feel the same way. Any excuse to see some new Reynolds footage is fine by me. He's been friends with this crew for a while, too. Honestly...some things just make sense. This is one of those things. A perfect fit.
Dime has come a long way since the mid-2000s. As a group of friends in Montreal who decided to take their humor, wit and knowledge of skateboarding and turn it into a proper brand, I'd say they've succeeded so far.
They have a super loyal following and everything they make is always quality—from their gear to creative collabs, videos and beyond—which you can't always say about everyone these days. Adding The Boss to the squad is just another great example of the moves this crew isn't afraid to make.
Hey, I love to see it. But no more teasing—let's see some Reynolds clips!
