Braden Hoban’s highly-anticipated first signature shoe with Emerica made some noise when it dropped, and it’s rightfully getting a fresh update for Spring ‘25.
Hit the streets in 'em, wear 'em on a date—whatever! Get your first look at these clean new kicks below either way.
"When designing the Hoban, Braden made no compromises in crafting the perfect skate shoe to complement his skateboarding," Emerica mentions. "Balancing a timeless silhouette with a clean look and plenty of skate-tech is not an easy task, but neither is grinding a mile-long handrail. The G's got it!"
Here's all the good stuff (or, admittedly, all the stuff I never understand):
- Enduraseam flick protection toe cap
- EM-Pact shock absorbing insole
- Welded 'G' for additional support
- Optional layered lace protection
- Triple stitching in high-wear areas
- Double wrapped vulcanized construction
- Tongue straps and heel anchor system
- 400 NBS rubber outsole
- Leather/synthetic
White colorways seem to be on trend in the Emerica camp for Spring '25. Have you seen the latest all-white Heretics? Tap the post above for all the nitty-gritty details of that retooled classic. Built for skateboarders, by skateboarders, just like all Emerica shoes.
But if white isn't your color, they also brought back a classic black/white colorway of the OG-1 for Spring as well. Peep it above! Available now at your local shop.
Braden Hoban had one helluva year in 2024 and you know he's already quietly killing it as we speak. From the contest course to the gritty streets, this dude is a skateboarder through and through. You could argue he's one of the gnarliest in the game right now! But I'll leave that conversation for you and your friends.
Regardless, look for the new Hoban colorway and all of Emerica's new Spring offerings at your local shop or, as always, on the Emerica site.
