etnies' Journey to the Soles of the Homeless

For the last 16 years etnies owner and CEO Pierre-Andre Senizergues has inspired the brand's staff, pro riders, family and friends to head to L.A.'s Skid Row and rally together at the Los Angeles Mission's annual Easter event. Each year Pierre and his team pass out 2,000 pairs of etnies shoes to the homeless living on the streets. Skid Row is a scary and tough place to survive without a home and the reality is the homeless wear their shoes around the clock to keep their feet protected and warm. etnies has had the pleasure to personally witness the pure joy and relief a new pair of shoes brings to the lives of those less fortunate. etnies would like to share last Friday's experience with the world. Here is the video etnies' Journey to the Soles of Skid Row's Homeless. Check out our photos.