The ripping squad at Furnace Skateshop just dropped FurnACE, a new shop video made in collaboration with Ace Trucks—and it's everything you'd expect from a shop that has been holding down its scene for over three decades.
There's an energy to this edit that is simply infectious. Like many folks, local shop videos will always hold a special place in my heart and this project is such a great example as to why. The homies. The locals. The ones who call the shop a second home. It's all here. Peep:
Here's what Furnace had to say about the project:
Furnace skateshop is approaching its 30th year in existence. 3 generations of skaters have had a place to rely on for access to the best brands, products and videos in skateboarding and absorb the rich and sometimes esoteric nuance that is our culture. For some it's a second home, a place of chosen family and the fabric of their future. In a time when a seemingly endless list of shops are closing around the world, it's more important now than ever to support them and the community that surrounds them.
The kids that work at the shop, hang out at the shop and make up the local skate scene are the only reason skateboarding exists. For our brand, Furnace represents our home court shop and a presence for Ace that is unique. Every kid that rides for the shop rides Ace Trucks. We've given them the special opportunity to participate in this collaboration by doing what they do best...be themselves.
This video not only represents the relationship between Ace and Furnace but it's a piece of skate culture that represents the future of skateboarding and offers a strong dose of hope for what may lie ahead. Please enjoy a ride along view of what it's like to be a crew of skater kids out in the streets these days.
Big shoutout to all the skaters and the locals involved in this project. And to all the ones holding it down behind the counter, hanging in the shop—all of you! This thing we love so much would be nothing without every piece of that puzzle.
The FurnACE collaborative AF1 Inverted truck is available only in-store at Furnace and on their site. We can't say it enough—support your local skateshop!
