HUF's highly-anticipated new video, Box-Truck just hit YouTube after a round of local premieres, and if you haven't seen it yet, it's time to carve out 22 minutes and get stoked.
We've been waiting for this one for a while now, and if you ask me, it did not disappoint. Seriously, settle in, press play and get stoked. Here's Box-Truck:
Shot by Tyler Smolinski and featuring Erik Herrera, Daiki Hoshino, Brad Cromer, Cyrus Bennett, Mason Silva, Drake Johnson, Dick Rizzo, Salomon Cardenas, Sam Narvaez, Nick Matthews, Romel Torres, and Finn Pope, the video is a proper deep-dive into what the HUF squad has been up to recently. Can't keep this crew out the streets!
The filming, editing and even the B-Roll are all super tasteful. The skating is top-notch and powerful. I mean, I don't know what else to say? From beginning to end, this video is an absolute banger. Everyone involved killed it.
As a brand, we've seen HUF shift around quite a bit over the past few years, but it seems like they're in a really good place right now. The team speaks for itself and with video offerings like this, I'd say things are looking super strong. Love to see it.
This is one of those edits that deserves to be left on repeat for a while. I know every ripping video is here today and gone tomorrow, but some deserve some extra eyeballs, and Box-Truck is one of them. You'll see.