There's a lot of low-IQ groupthink going on in skateboarding, always has been: "I guess we gotta advertise over here 'cause everybody else does," and the classic, "Well the teamriders think we should do this." Some epic blueprints for failure. Skateboarders have always been their worst enemies, and look where it's got us. Brands run by dudes with no business acumen, no more monthly magazines, all the money controlled by big, corporate non-endemics, and a graveyard of rad companies that didn't make it.
Dead Air Radio comes in in this new episode ranking defunct brands with Guest Dave Waite. Co-hosts Steve and Mitch are industry vets and know all about this. Tune in!
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