Honestly… what did you expect? Welcome is notorious for doing things their own way and constantly carving a route of their own. A Britney Spears collab? Sure, why not! And as always, somehow, they seem to make it work. You be the judge. Check it out:
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The whole nostalgic, ironic approach is nothing new, but not everyone hits the nail on the head the way Welcome so often naturally does. This collection might seem like it’s coming from left field, but if you know the brand and their riders, well, then you know it actually makes more sense than most might realize.
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"This collection is more than an ode to our favorite pop star," Welcome mentions on their site. "It's a celebration of a generational icon who has influenced music, fashion, and pop culture as a whole for decades, and the enduring resilience required to achieve that. It is a testament to the way different subcultures that may seem at odds can coexist and enrich one another."
Does this mean we’re gonna see some new video parts edited to some classic Britney? Will that iconic little grin be gracing the shirts of skaters at your local park? Is it time to pull out those old Britney posters from childhood? Only time will tell. Regardless, props to Welcome for always keeping things fun and raw. Never fails.
Get a closer look at the entire collection, here.
